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From: "Sell on Alibaba.com" <global-seller@email.alibaba.com>
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To: johan@egst.co.za
Message-ID: 3984585a-3fe0-43ef-b11c-e0307c6687ce-0
Subject: Discover the latest business strategies just for you
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 Content preview:  Get tips, insights and inspiration to help you build a thriving
    business. Hi Johan, Do you know what a Product Mix is? A product mix refers
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   customers. According to a study by McKinsey & Company (2022), companies [...]
    
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     <td> <p style=3D"text-align:right;background-color:#f2f3f7;font-size:0=
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lp you build a thriving business. </p>
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             <td style=3D"padding: 10px 3.75%;"><p><span style=3D"line-heig=
ht:1.75"><span style=3D"font-size:20px">Hi Johan,</span></span></p></td>
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             <td style=3D"padding: 10px 3.75%;"><p><span style=3D"line-heig=
ht:1.75"><span style=3D"font-size:20px">Do you know what a Product Mix is? =
A product mix refers to the total range of products and services that a com=
pany offers to its customers. According to a study by McKinsey & Company (2=
022), companies with a diversified product mix achieved 25% higher revenue =
growth compared to those with a narrow product range.</span></span></p></td=
>
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             <td style=3D"padding: 10px 3.75%;"><p style=3D"text-align:cent=
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                 <td><a href=3D"https://seller.alibaba.com/businessblogs/wh=
at-is-a-product-mix-definition-and-strategy-px002ca0z?gid=3D2063479511&trac=
elog=3Dggsedm&mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&crm_mtn_trace=
log_task_id=3DT75221&crm_mtn_tracelog_template=3D2002371024&as_token=3Dvzt9=
dn6FNcTmmLr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40egst.co.za&fr=
om=3Dglobal-seller%40email.alibaba.com" target=3D"_blank" style=3D"text-dec=
oration: none;">
                   <table style=3D"border-spacing: 0px; border-collapse: co=
llapse;">
                    <tbody>
                     <tr>
                      <td style=3D"background-color: rgb(4, 20, 51); paddin=
g: 17px 32px; border-radius: 4px; display: table-cell; vertical-align: midd=
le; text-decoration: none; border: none;"><p><span style=3D"color:#ffffff">=
<strong><span style=3D"font-size:24px"><a href=3D"https://seller.alibaba.co=
m/businessblogs/what-is-a-product-mix-definition-and-strategy-px002ca0z?gid=
=3D2063479511&tracelog=3Dggsedm&mt=3Dmail&crm_mtn_tracelog_log_id=3D8859115=
0173&crm_mtn_tracelog_task_id=3DT75221&crm_mtn_tracelog_template=3D20023710=
24&as_token=3Dvzt9dn6FNcTmmLr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djoh=
an%40egst.co.za&from=3Dglobal-seller%40email.alibaba.com" style=3D"text-dec=
oration:none;font-size:24px;color:#ffffff">How to master</a></span></strong=
></span></p></td>
                     </tr>
                    </tbody>
                   </table></a></td>
                </tr>
               </tbody>
              </table></td>
            </tr>
           </tbody>
          </table> </td>=20
        </tr>=20
       </tbody>=20
      </table>=20
      <table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" width=3D"=
100%" style=3D"width:100%;">=20
       <tbody>=20
        <tr>=20
         <td class=3D"rm-module-content-wrapper" style=3D"min-width: 350px;=
padding:0px 20px;">=20
          <table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" data-bo=
rder=3D"0">
           <tbody>
            <tr>
             <td style=3D"color: rgb(51, 51, 51); font-size: 1px; font-fami=
ly:undefined; line-height: 20px; height: 20px; background-color: rgb(255, 2=
55, 255);">=C2=A0</td>
            </tr>
           </tbody>
          </table> </td>=20
        </tr>=20
       </tbody>=20
      </table>=20
      <table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" width=3D"=
100%" style=3D"width:100%;">=20
       <tbody>=20
        <tr>=20
         <td class=3D"rm-module-content-wrapper" style=3D"min-width: 350px;=
">=20
          <table align=3D"center" style=3D"max-width: 640px; min-width: 375=
px; width: 100%; background-color: rgb(255, 255, 255); border-collapse: col=
lapse; border-spacing: 0px;">
           <tbody>
            <tr>
             <td style=3D"padding: 10px 3.75%;"><p style=3D"text-align:cent=
er;" id=3D"1mpun"><span style=3D"line-height:1.75"><strong><span style=3D"f=
ont-size:32px">Strategies for Optimizing Your Product Mix</span></strong></=
span></p></td>
            </tr>
           </tbody>
          </table> </td>=20
        </tr>=20
       </tbody>=20
      </table>=20
      <table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" width=3D"=
100%" style=3D"width:100%;">=20
       <tbody>=20
        <tr>=20
         <td class=3D"rm-module-content-wrapper" style=3D"min-width: 350px;=
">=20
          <table align=3D"center" style=3D"max-width: 640px; min-width: 375=
px; width: 100%; background-color: rgb(255, 255, 255); border-collapse: col=
lapse; border-spacing: 0px;">
           <tbody>
            <tr>
             <td style=3D"padding: 10px 3.75%;"><p></p>
              <ul>
               <li><span style=3D"line-height:1.75"><span style=3D"font-siz=
e:20px"><strong>Market Research and Customer Insights</strong>: Conduct sur=
veys, analyze buying patterns, and keep an eye on market trends.</span></sp=
an></li>
               <li><span style=3D"line-height:1.75"><span style=3D"font-siz=
e:20px"><strong>Product Line Extensions</strong>: For example, offering a b=
udget, mid-range, and premium option for a single product.</span></span></l=
i>
               <li><span style=3D"line-height:1.75"><span style=3D"font-siz=
e:20px"><strong>Regular Product Analysis</strong>: Periodically evaluate th=
e performance of each product line and phase out underperforming products t=
o allocate resources effectively.</span></span></li>
               <li><span style=3D"line-height:1.75"><span style=3D"font-siz=
e:20px"><strong>Leverage Cross-Selling Opportunities</strong>: For instance=
, a company selling cameras can also offer tripods and lens cleaning kits.<=
/span></span></li>
              </ul><p></p></td>
            </tr>
           </tbody>
          </table> </td>=20
        </tr>=20
       </tbody>=20
      </table>=20
      <table align=3D"center" cellpadding=3D"0" cellspacing=3D"0" width=3D"=
100%" style=3D"width:100%;">=20
       <tbody>=20
        <tr>=20
         <td class=3D"rm-module-content-wrapper" style=3D"min-width: 350px;=
">=20
          <table align=3D"center" style=3D"max-width: 640px; min-width: 375=
px; width: 100%; border-collapse: collapse; border-spacing: 0px;">
           <tbody>
            <tr>
             <td style=3D"padding: 40px 0px 0px;">
              <table align=3D"center" style=3D"border-collapse: collapse; b=
order-spacing: 0px;">
               <tbody>
                <tr>
                 <td align=3D"center"><a href=3D"https://seller.alibaba.com=
/?tracelog=3Dggsedm_footer&mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&=
crm_mtn_tracelog_task_id=3DT75221&crm_mtn_tracelog_template=3D2002371024&as=
_token=3Dvzt9dn6FNcTmmLr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40=
egst.co.za&from=3Dglobal-seller%40email.alibaba.com" style=3D"text-decorati=
on: none; color: rgb(34, 34, 34); font-size: 11px; font-weight: 400; line-h=
eight: 13.13px; letter-spacing: -0.02em;">Offical Seller Website</a></td>
                 <td align=3D"bottom" style=3D"padding: 2px 12px 0px; font-=
size: 6.88px; line-height: 8.2px; color: rgb(34, 34, 34); font-weight: 400;=
 letter-spacing: -0.0423077px; text-align: center;">|</td>
                 <td align=3D"center"><a href=3D"https://ai.alimebot.alibab=
a.com/intl/index.htm?spm=3Da2o8d.corp_prod_req_detail.0.0.74ca5a3cQyHudb&fr=
om=3DAnppgS8f6l&mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&crm_mtn_tra=
celog_task_id=3DT75221&crm_mtn_tracelog_template=3D2002371024&as_token=3Dvz=
t9dn6FNcTmmLr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40egst.co.za&=
from=3Dglobal-seller%40email.alibaba.com" style=3D"text-decoration: none; c=
olor: rgb(34, 34, 34); font-size: 11px; font-weight: 400; line-height: 13.1=
3px; letter-spacing: -0.02em;">Contact Us</a></td>
                 <td align=3D"bottom" style=3D"padding: 2px 12px 0px; font-=
size: 6.88px; line-height: 8.2px; color: rgb(34, 34, 34); font-weight: 400;=
 letter-spacing: -0.0423077px; text-align: center;">|</td>
                 <td align=3D"center"><a href=3D"https://seller.alibaba.com=
/businessblogs?tracelog=3Dggsedm_footer&mt=3Dmail&crm_mtn_tracelog_log_id=
=3D88591150173&crm_mtn_tracelog_task_id=3DT75221&crm_mtn_tracelog_template=
=3D2002371024&as_token=3Dvzt9dn6FNcTmmLr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7d=
vf&to=3Djohan%40egst.co.za&from=3Dglobal-seller%40email.alibaba.com" style=
=3D"text-decoration: none; color: rgb(34, 34, 34); font-size: 11px; font-we=
ight: 400; line-height: 13.13px; letter-spacing: -0.02em;">Business Blog</a=
></td>
                </tr>
               </tbody>
              </table></td>
            </tr>
            <tr>
             <td style=3D"padding: 16px 0px 0px;">
              <table align=3D"center" style=3D"border-collapse: collapse; b=
order-spacing: 0px;">
               <tbody>
                <tr>
                 <td style=3D"padding: 0px 8px;"><a href=3D"https://www.fac=
ebook.com/SellOnAlibabacom?mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&=
crm_mtn_tracelog_task_id=3DT75221&crm_mtn_tracelog_template=3D2002371024&as=
_token=3Dvzt9dn6FNcTmmLr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40=
egst.co.za&from=3Dglobal-seller%40email.alibaba.com"><img src=3D"https://gw=
.alicdn.com/imgextra/i3/O1CN01q41nFZ1Zm8eklDHNr_!!6000000003236-2-tps-38-38=
.png" width=3D"36" style=3D"width: 24px; height: 24px; display: block;" bor=
der=3D"0px" /></a></td>
                 <td style=3D"padding: 0px 8px;"><a href=3D"https://www.you=
tube.com/@TeamAlibaba?mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&crm_m=
tn_tracelog_task_id=3DT75221&crm_mtn_tracelog_template=3D2002371024&as_toke=
n=3Dvzt9dn6FNcTmmLr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40egst.=
co.za&from=3Dglobal-seller%40email.alibaba.com"><img src=3D"https://gw.alic=
dn.com/imgextra/i3/O1CN01dkvxUC1NMhGP2HbtF_!!6000000001556-2-tps-38-38.png"=
 width=3D"36" style=3D"width: 24px; height: 24px; display: block;" border=
=3D"0px" /></a></td>
                 <td style=3D"padding: 0px 8px;"><a href=3D"https://www.ins=
tagram.com/sellonalibaba/?spm=3Da272f.28900157.0.0.3bc35380mGbrIf&mt=3Dmail=
&crm_mtn_tracelog_log_id=3D88591150173&crm_mtn_tracelog_task_id=3DT75221&cr=
m_mtn_tracelog_template=3D2002371024&as_token=3Dvzt9dn6FNcTmmLr19L%2FaiRWiW=
wZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40egst.co.za&from=3Dglobal-seller%40em=
ail.alibaba.com"><img src=3D"https://gw.alicdn.com/imgextra/i2/O1CN0166p8fh=
1hH0fAipnGJ_!!6000000004251-2-tps-38-38.png" width=3D"36" style=3D"width: 2=
4px; height: 24px; display: block;" border=3D"0px" /></a></td>
                 <td style=3D"padding: 0px 8px;"><a href=3D"https://www.lin=
kedin.com/company/sell-on-alibaba-com?spm=3Da272f.28900157.0.0.3bc35380mGbr=
If&mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&crm_mtn_tracelog_task_id=
=3DT75221&crm_mtn_tracelog_template=3D2002371024&as_token=3Dvzt9dn6FNcTmmLr=
19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40egst.co.za&from=3Dglobal=
-seller%40email.alibaba.com"><img src=3D"https://gw.alicdn.com/imgextra/i2/=
O1CN01Ke2JmA25wH7tjW9Tt_!!6000000007590-2-tps-38-38.png" width=3D"36" style=
=3D"width: 24px; height: 24px; display: block;" border=3D"0px" /></a></td>
                </tr>
               </tbody>
              </table></td>
            </tr>
            <tr>
             <td align=3D"center" style=3D"padding: 16px 0px 0px; color: rg=
b(128, 128, 128); font-size: 11px; font-weight: 450; line-height: 13.13px; =
letter-spacing: -0.02em;"><span>Read our=C2=A0</span><a href=3D"https://rul=
e.alibaba.com/rule/detail/2034.htm?tracelog=3Dggsedm_footer&url_type=3Dedm_=
footer_privacy&mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&crm_mtn_trac=
elog_task_id=3DT75221&crm_mtn_tracelog_template=3D2002371024&as_token=3Dvzt=
9dn6FNcTmmLr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40egst.co.za&f=
rom=3Dglobal-seller%40email.alibaba.com" style=3D"color: rgb(34, 34, 34);">=
Privacy Policy</a><span>=C2=A0and=C2=A0</span><a href=3D"https://rule.aliba=
ba.com/rule/detail/2041.htm?tracelog=3Dggsedm_footer&url_type=3Dedm_footer_=
term&mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&crm_mtn_tracelog_task_=
id=3DT75221&crm_mtn_tracelog_template=3D2002371024&as_token=3Dvzt9dn6FNcTmm=
Lr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40egst.co.za&from=3Dglob=
al-seller%40email.alibaba.com" style=3D"color: rgb(34, 34, 34);">Terms of U=
se</a></td>
            </tr>
            <tr>
             <td align=3D"center" style=3D"padding: 4px 0px 0px; color: rgb=
(128, 128, 128); font-size: 10px; line-height: 18px; font-weight: 450;">
              <div>
               Alibaba.com Singapore E-commerce Private Limited 8
              </div>
              <div>
               Shenton Way, #45-01 AXA Tower,Singapore 068811
              </div>
              <div>
               Email: DataProtection@service.alibaba.com
              </div></td>
            </tr>
            <tr>
             <td style=3D"padding: 16px 0px 40px;">
              <table align=3D"center" style=3D"border-collapse: collapse; b=
order-spacing: 0px;">
               <tbody>
                <tr>
                 <td><a href=3D"https://usmy.alibaba.com/user/emailservice/=
unsubscribe_entry.htm?url_type=3Dfooter_unsub&tracelog=3Dunsub_con&_000_e_a=
_=3DuN0nlxcax49A-mFRJcLJ7ebaSMHHGa5ftOgQyQpc4Mw%3D&_000_e_t_=3Dci5Pbzm8cZK8=
0TdyELH54tA*S29hi1e-2T-H5aarLws%3D&mt=3Dmail&crm_mtn_tracelog_log_id=3D8859=
1150173&crm_mtn_tracelog_task_id=3DT75221&crm_mtn_tracelog_template=3D20023=
71024&as_token=3Dvzt9dn6FNcTmmLr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3D=
johan%40egst.co.za&from=3Dglobal-seller%40email.alibaba.com" style=3D"color=
: rgb(34, 34, 34); font-size: 12px; font-weight: 450; line-height: 16px;">U=
nsubscribe</a></td>
                 <td style=3D"padding: 0px 8px;"></td>
                 <td><a href=3D"https://usmy.alibaba.com/user/emailservice/=
email_service_home_page.htm?flag=3Disle&tracelog=3Dedm_footer_email_prefere=
nces&mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&crm_mtn_tracelog_task_=
id=3DT75221&crm_mtn_tracelog_template=3D2002371024&as_token=3Dvzt9dn6FNcTmm=
Lr19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40egst.co.za&from=3Dglob=
al-seller%40email.alibaba.com" style=3D"color: rgb(34, 34, 34); font-size: =
12px; font-weight: 450; line-height: 16px;">Manage your preferences </a></t=
d>
                </tr>
               </tbody>
              </table></td>
            </tr>
           </tbody>
          </table> </td>=20
        </tr>=20
       </tbody>=20
      </table> </td>
    </tr>
   </tbody>
  </table>=20
  <p style=3D"font-size:40px;line-height:40px;">=C2=A0</p>=20
  <img style=3D"display:none; visibility:hidden; color:#fff;" width=3D"0" h=
eight=3D"0" src=3D"https://alicrm.alibaba.com/outer/email/setReadStatus.htm=
l?mt=3Dmail&crm_mtn_tracelog_log_id=3D88591150173&crm_mtn_tracelog_task_id=
=3DT75221&crm_mtn_tracelog_template=3D2002371024&as_token=3Dvzt9dn6FNcTmmLr=
19L%2FaiRWiWwZvtSFb8auMJ4k%2F9rYs7dvf&to=3Djohan%40egst.co.za&from=3Dglobal=
-seller%40email.alibaba.com" />
  <img style=3D"display:none; visibility:hidden; color:#fff;" width=3D"0" h=
eight=3D"0" src=3D"http://stat.alibaba.com/mail_callback.html?crm_mtn_trace=
log_log_id=3D88591150173&crm_mtn_tracelog_task_id=3DT75221" />
  <img style=3D"display:none; visibility:hidden; color:#fff;" width=3D"0" h=
eight=3D"0" src=3D"http://gm.mmstat.com/btob.10?crm_mtn_tracelog_log_id=3D8=
8591150173&crm_mtn_tracelog_task_id=3DT75221&from=3Dglobal-seller@email.ali=
baba.com&to=3Djohan@egst.co.za&from_sys=3Dnull&biz_type=3Dnull&template=3D2=
002371024" />
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